Rich Brighten and Lei Mun Chamber of Commerce held a tasting ceremony to celebrate the 27th anniversary of Hong Kong's return to China

On the evening of July 8, 2024, Rich Brighten HK successfully hosted "A Seafood Reunion: Moutai Tasting Dinner Celebrating 27 Years of Hong Kong's Return" at Carrianna Chaozhou Cuisine in Wan Chai. The event gathered prominent community leaders including Kwun Tong District Councilor Mr. Lui Tung-hoi, Lei Yue Mun Chamber of Commerce Chairman Mr. Wong Shek-sing, and Lei Yue Mun Kaifong Welfare Association Vice Chairman Mr. Law Shing-hing, alongside renowned restaurateurs from Lei Yue Mun's seafood establishments.

An Evening of Cultural and Culinary Harmony

Over thirty distinguished guests enjoyed an exquisite pairing of Moutai premium spirits with authentic Chaozhou cuisine in an atmosphere of warm conviviality. Mr. Gu Yufeng, General Manager of Rich Brighten HK, inaugurated the proceedings with an illuminating presentation on Moutai's centuries-old craftsmanship and cultural significance, leading attendees in a toast to commemorate Hong Kong's 27th homecoming anniversary.

The dinner facilitated dynamic exchanges between Mr. Gu and honored guests including Councilor Lui, Vice Chairman Law, and Chairman Wong, exploring both Moutai's heritage and future collaborative opportunities. These discussions yielded particularly significant progress as Rich Brighten HK and the Lei Yue Mun Chamber of Commerce established preliminary plans to co-create a "Lei Yue Mun Seafood Festival" featuring curated Moutai pairings - an innovative initiative designed to boost regional tourism while organically integrating Moutai into Hong Kong's culinary culture.

Strategic Cultural Integration

This event achieved dual success as both a cultural showcase and business catalyst. Guests universally praised Moutai's exceptional quality while offering valuable localization insights. The proposed seafood festival represents a strategic evolution in brand positioning, transforming Moutai from ceremonial spirit to lifestyle companion through:

First, the creation of distinctive consumption experiences that appeal to both tourists and local patrons. Second, the natural alignment with Hong Kong's gastronomic traditions. Third, the generation of tangible economic benefits for community businesses.

Looking ahead, Rich Brighten HK remains committed to pioneering culturally-grounded initiatives that bridge premium heritage brands with Hong Kong's commercial ecosystem. Through creative programming and localized engagement strategies, we will continue introducing Moutai's unparalleled craftsmanship to discerning consumers while strengthening its position as a global cultural ambassador.

This dinner has established a transformative model for heritage brand localization - one that honors tradition while embracing innovation, and celebrates community while driving commerce. Rich Brighten HK looks forward to building upon this foundation with even more impactful collaborations in the coming year.